Jul 24 2008
David Magliano
Marketing and Commercial Director of England 2018
David Magliano is Director of Commercial and Marketing at England 2018, the organisation bidding for England to host the 2018 Football World Cup. He is responsible for building UK public support and presenting England’s plans to FIFA. David’s previous roles include Director of Marketing for London 2012, Sales and Marketing Director of easyJet, and Sales and Marketing Director of Go
Marketer of the Year (1999 and 2005)
Before Go, David spent 10 years in advertising. He has been a director of two major advertising agencies. David is a non-executive Director of Glasses Direct, and a former non-executive director of Dyson. He is a Fellow of the Chartered Institute of Marketing. David was UK Marketer of the Year in 1999 and 2005, and Global Chief Marketing Officer of the Year in 2006. He was awarded an MBE in 2006. He has experienced firsthand the work of many high-profile individuals, such as Sebastian Coe, Stelios Haji-Hannou, Tony Blair, Gordon Brown, David Beckham and members of the Royal family.[/expand]
David is knowledgeable about a broad range of marketing disciplines – advertising, e-commerce, direct marketing, PR, events, pricing and customer service. In particular he knows how to apply these techniques to win high-stakes pitches.[/expand]
In his beautifully prepared presentations David draws on his own experiences with London 2012 and offers audiences insights into his highly successful marketing strategies.[/expand]
Watch a video presentation of David Magliano
Topics
Marketing Strategy
The Role of the Marketing Director
Winning the Olympic Bid (from a Marketing Perspective)
Creating Brands
A Client’s Perspective on Marketing Agencies
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