The Leading Speakers Bureau

Leading Authority in the field of Creative, Conceptual Thinking

Edward de Bono is widely regarded as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is the originator of the term Lateral Thinking which has an official entry in the Oxford English Dictionary and he is equally renowned for his development of the Six Thinking Hats technique and the Direct Attention Thinking Tools (D.A.T.T) framework.

“Implementing creativity should double the profits of any company within 5 years ”
Dr Edward de Bono has been ranked among the top 50 most influential business thinkers. In 2009 Thinkers 50, the global ranking of management gurus, placed him among the list of most influential thinkers.

[expand title=”In detail”] He was the Chairman of the Council of Young Enterprise Europe which had a membership of 1,500,000 youngsters across Europe, Israel and Russia who set up mini-businesses whilst at school. He also established the World Centre for New Thinking which acts as a platform and channel to make visible New Thinking from any source.[/expand]

[expand title=”What he offers you”]The main appeal of Edward’s work is its simplicity and practicality. His instructions in thinking have been sought by governments and corporations worldwide while his programmes for the teaching of thinking in schools are mandatory in some countries. He teaches his audiences that you can solve problems not by removing the cause, but by designing the way forward, even if the cause remains in place.[/expand]

Watch a video presentation of Edward de Bono

Topics

Growing a Creative Organisation

The Lateral Approach

Creating an Innovative Edge for your Organisation

New Thinking for the New Millennium

Learning Creativity

Publications

He has written 70 books with translations into 40 languages including;

1999
New Thinking for the New Millennium

1998
Simplicity

1996
Edward de Bono’s Textbook of Wisdom

1994
Parallel Thinking: From Socratic to De Bono Thinking

1993
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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