Jul 22 2009
Martha Rogers
International Marketing Strategist, Co-Founder of the Peppers and Rogers Group
Dr Martha Rogers is an outstanding personality in the fields of managing customer relationships and interactive marketing. Together with Don Peppers she founded the Peppers and Rogers Group, a management consulting firm, recognised at the world’s leading authority on customer-based business strategy. She is co-author of the revolutionary ‘The One To One Future’ and a series of business books that further develop the unique one-to-one methodology espoused by the Peppers and Rogers Group.
Acknowledged as thought leaders around the world, Don Peppers and Martha Rogers were recognised in 2001 by the World Technology Network
Martha began her professional career as a copywriter and advertising executive after her studies of Telecommunications and Marketing. She earned her Ph.D. at University of Tennessee as a Bickel fellow. She is an Adjunct Professor at the Fuqua School of Business at Duke University. She is also a member of the Advisory Board of the Kelley School of Business at Indiana University.[/expand]
As a leading expert, visionary and educator Dr Rogers helps companies to place themselves advantageously by demonstrating the rapidly growing variations of Marketing, Customer Service and Sales.[/expand]
Watch a video presentation of Martha Rogers
Topics
One to One Customer Relations
Marketing
Sales
Customer Service
Business
Management
Advertising
Publications
2005
Return on Customer: Creating and Maximising Value from Your Scarcest Resource
2001
One to One B2B
1998
The One to One Fieldbook: The Complete Toolkit for Implementing a One to One Marketing Program
1997
Enterprise One to One: Tools for Competing in the Interactive Age
The One to One Future: Building Relationships One Customer at a Time
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