The Leading Speakers Bureau

AdMob Evangelist, Leading Practitioner & Commentator on Mobile Marketing

Russell Buckley is a leading expert on mobile marketing and is a prolific writer about all things mobile. He was instrumental in building AdMob to become world’s leading mobile advertising network, and sold AdMob to Google for for $750 million in 2010. To date, they’ve served over 200 billion ads in the first 48 months and advertisers have over 18 Billion pages available per month in 160 countries. Russell is Global Chairman Emeritus of the Mobile Marketing Association.

“Russell Buckley brings a unique perspective to analysis of the mobile telecoms industry”

[expand title=”In detail”] Russell Buckley has been in mobile marketing since 2000 and has subsequently been involved in thousands of campaigns. Before that he spent many years in marketing on both the agency and clientside. Russell is a founder of Mobile Monday in Germany. He has spent 15 years in marketing, working with some of the world’s largest brands such as Coca-Cola, Diageo, BT, Texaco and Mars. In 2008/9 he was Chair of the Mobile Marketing Association for EMEA. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing.[/expand]

[expand title=”What he offers you”]Russell Buckley has championed the mobile channel for Google, communicating with publishers, developers and advertisers throughout the world. His wealth of experience in the commercial realities of mobile advertising and their associated deployments proves invaluable to worldwide audiences. He provides practical, hands-on tools that help decision makers develop their company’s wireless strategy. He is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.[/expand]

[expand title=”How he presents”]With first hand, practical experience, Russell Buckley brings audiences up to date with the range of innovative opportunities currently being tested at Google in a clear and captivating style.[/expand]

Watch a video presentation of Russell Buckley

Topics

Mobile Marketing

Getting & Keeping Customers

Mobile Advertising

Strategy, Creation and Deployment

Publications

2003
Using Mobile Messaging Applications: Sms, Ems and Mms (with Ajit Jaokar)

2002
Messaging Applications Yearbook (with Ajit Jaokar)

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