Oct 25 2013
Jaideep Prabhu
Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise, Director of the Centre for India & Global Business (CIGB)
Jaideep Prabhu is an expert in marketing, innovation, strategy and international business. His research has been published in the Journal of Marketing and the Journal of Marketing Research, and he is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing Science and the Journal of Management Studies. His recent book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, co-authored with Navi Radjou and Simone Ahuja, was described by the Economist as the most comprehensive book yet on the subject of frugal innovation.
Jaideep is a member of the Cambridge Corporate Governance Network (CCGN).
Jaideep has a BTech from the IIT Delhi and a PhD from the University of Southern California. Prior to his current position, Jaideep has held positions at Imperial College London; Cambridge Judge Business School (at the time the Judge Institute of Management); Tilburg University, the Netherlands; and the Anderson School of Management, UCLA.[/expand]
Professor Prabhu offers his vast experience having consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK’s Department of Trade and Industry (DTI), EDS, Egg Banking, IBM, ING Group, Laird plc, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone, and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US.[/expand]
Jaideep frequently develops and delivers executive education programmes about driving innovation, about how multinational firms organise their innovation activities worldwide; and how firms are using emerging markets like India as labs to do frugal innovation. [/expand]
Watch a video presentation of Jaideep Prabhu
Topics
International business
Marketing
Strategy
Innovation.
Publications
Jugaad Innovation
Awards and scholarships
Runner-up for the Harold H. Maynard A 2009
IBM Faculty Award for Research on Innovation and Indian Retail, 2009
Advanced Institute of Management (AIM) Research, Innovation Fellowship, 2007-2009
AMA TechSIG Award for the Best Article on Technology or Innovation, 2008
Runner-up, AMA TechSIG Award for the Best Article on Technology or Innovation, 2007
AMA TechSIG Award for the Best Article on Technology or Innovation, 2004
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