Sep 03 2014
Seth Godin
Best-selling Author, Entrepreneur and Agent of Change
Seth Godin is a best-selling author, entrepreneur and agent of change. He is the author of eight books that have been bestsellers around the world and changed the way people think about marketing, change and work. He has been featured extensively in Fast Company, The Wall Street Journal, Forbes.com, Wired, and Advertising Age and appears regularly on television across the globe.
“The Ultimate Entrepreneur for the Information Age” Business Week
Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. Seth was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.[/expand]
In his enlightening presentations Seth focuses on the creative thinking necessary for a business to create “a purple cow” – an offering that stands out from the crowd and causes customers to take notice. He was ranked in the Thinkers 50 2007, the global ranking business thinkers.[/expand]
Using extremely successful real-world examples from companies such as the United States Postal Service and Otis Elevator Company, he skilfully reveals the benefits of using creative, remarkable thinking to transform business ideas and practices.
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Topics
Marketing
Change Management
The Future of Work
Innovative Marketing Strategies
Publications
2008
Tribes: We Need You to Lead Us
2007
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
2006
Small is the New Big
2005
All Marketers are Liars
The Big Moo
2004
Free Prize Inside
2003
Purple Cow
Survival is Not Enough
2002
The Big Red Fez
2001
Unleashing the Ideavirus
1999
Permission Marketing
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