Apr 25 2008
Luis Maria Huete
Professor at the IESE Business School
Luis Maria Huete is a leading authority on management issues and is a specialist in the creation and development of profit enhancing business strategies. He is a best-selling author and has been a visiting professor at a number of prestigious universities and business schools throughout the world. In his most recent book, ’Clienting’, Luis explores low cost systematic processes aimed at gaining the loyalty of customers.
Leading Expert in Customer Value Management Strategies
With a Degree in Law (1978), Master in Business Administration (IESE, 1982) and Doctor in Business Administration (Boston University, 1988); his doctoral thesis was given an academy prize by the Decision Sciences Institute of Atlanta, Georgia, as the best doctoral thesis completed in the year 1988 in the United States.[/expand]
Luis is able to offer decision makers from all fields the ideal business strategies for their organisations aimed specifically at creating customer loyalty and consequently customer driven profitability.[/expand]
An accomplished teacher, Luis is an energetic and motivating speaker who captivates audiences with his information-filled and enlightening presentations.[/expand]
Topics
The Value-Profit Chain
Managing Talent
Managing Change
“Clienting”: Managing Customer Loyalty and Profitability
What Does it Take to Live a Fulfilling Life?
Emotional Intelligence and Leadership Styles
Publications
2003
Clienting
1999
The Future of Professional Firms
1997
Services and Profits
1996
Revitalising Services
1995
Towards a New Management Paradigm
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