The Leading Speakers Bureau

Former President and CEO of the Scandinavian Airlines Group

Jan Carlzon is a leading authority on achieving excellence through Customer Service. He rapidly turned SAS into a money-maker and customer favourite when he took the helm in 1981 putting the customer first. He was also a pioneer with his radical views on free competition within the European Airline industry.

“Problems are solved on the spot, as soon as they arise.”
Jan Carlzon

[expand title=”In detail”] Jan joined Vingresor, one of Europe’s largest tour operators, in 1967 becoming President of the company in 1974. After taking the reins at the loss making Swedish domestic airline, Linjeflyg, in 1978 he returned the company to profit before moving to SAS as President and CEO in 1981. He left SAS in 1993 to become Chairman, CEO and part-owner of Transpool AB, an integrated leisure, travel and airline company. He is also co-founder of a customer-driven telecommunications company – NETnet – which has successfully been introduced throughout Europe. Through Ledstiernan AB, where he is the Chairman and senior partner, he is directly or indirectly involved in more than a dozen new ventures within the IT sector. Jan Carlzon is furthermore part-owner and Chairman of Karl Stockman AB.[/expand]

[expand title=”What he offers you”]A market oriented innovator, he uses his considerable experience as a corporate leader to educate decision makers from all fields concerned about customer service. He explains how he turned around three companies by giving top priority to customer needs. He demonstrates about the importance of strategic leadership, leadership development and service management in customer-driven organisations.[/expand]

[expand title=”How he presents”]Jan Carlzon frequently speaks at leading conferences around the globe and he is highly sought-after by corporations eager to benefit from his expertise in improving company performance through better customer relations.[/expand]

Watch a video presentation of Jan Carlzon

Topics

Beyond the Moments of Truth: a Metaphor for the Critical Point of Customer Contact

Towards the Age of Paradoxes: What is the Impact of a Deregulated Global Market on Our Businesses

IT: How Should We Combine the Use of Existing Technology with the IT Business to Build a Truly Customer-Driven Service Industry?

Publications

1987
Moments of Truth

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