Jun 19 2008
Al Ries
Principal Marketer
Al Ries is a leading PR and marketing authority.
Chairman of Ries & Ries, he counts numerous global organisations among his clients.
PR Week named him as one of the 100 most influential public relations people of the 20th Century.
A learned and current authority, he shares his vision through his impressive collection of authoritative publications.
‘Start narrow then expand.’
Al Ries
Since co-authoring a notorious series of articles on positioning, with Jack Trout, he has published various industry classics.
Following service in the US Army his marketing career began at General Electric. He progressed to Needham, Louis & Brorby and Martseller before starting his own advertising agency, Ries Cappiello Colwell[/expand]
In a brand conscious world, he is supremely placed to advise you on strategies that transform products and services to market leaders.
Ripe for today’s market he reveals why a narrow focus is essential to owning a category in the consumers’ mind and the potential power of your Internet brand.[/expand]
Watch a video presentation of Al Ries
Topics
Positioning
Laws of Branding
Product Launching
Internet: The Third Retail Revolution
The Fall of Advertising and the Rise of PR
Publications
Forthcoming
The Origin of Brands
2004
Plugged-In PR: Maximising Your Message in Today’s Wired World
2003
The 22 Immutable Laws of Branding
2002
The Fall of Advertising & Rise of PR
The Laws of Branding
2001
Positioning: The Battle for Your Mind
2000
Future Focus: how 21 companies are capturing 21st Century success
Focus: The Future of Your Company Depends on It
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