May 15 2015
Pietro Beccari
Executive Vice-President of Louis Vuitton
Pietro Beccari is the Executive Vice President of Louis Vuitton, in charge of Marketing and Communication. He has been responsible for the company’s product development – everything from leather goods, shoes, watches, jewellery, accessories through to the ready-to-wear collections – along with advertising, press relationships, key events and the overall image of the Louis Vuitton brand.
“Pietro Beccari redefined the concept of luxury”
Pietro Beccari, himself is the ultimate traveller and a man who lives and breathes his brand. He points out that when the brand was born in 1854, it targeted mostly the adventurous men of the world, with a 150-year tradition of craftsmanship and savoir-faire. He joined the French company in 2006 after a career with high-profile multinationals the likes of Benckiser, Parmalat and Henkel. He was also a very good footballer (trained by Arrigo Sacchi), a fact that helped him bring together Pelè, Maradona and Zidane for Louis Vuitton’s World Cup ad campaign.[/expand]
Having garnered experience in numerous multinational companies, Pietro Beccari takes a stylish, worldly approach to business. He provides captivating speeches emphasises the importance of travel, exploration and experience, which he believes are what make this international empire tick. He conveys the sense of being part of a pioneering experience and that’s absolutely paramount to what is done at Louis Vuitton and shares fascinating insights into his first-hand experience of driving global messages.[/expand]
Pietro Beccari is most definitely a very thought-provoking and memorable speaker.[/expand]
Topics
The Concept of Luxury
Communications
Global Marketing
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