Feb 29 2016
Ralph Ardill
Business Transformer, Speaker & Author
Ralph Ardill, Bsc(Hons), Msc, is one of the world’s leading authorities on brand transformation and has consulted to some of the world’s leading brands, including Carlsberg, Ford, Ericsson, Coca-Cola, Hiscox, Sky and CBRE. He is an accomplished writer, speaker and consultant and in 1995 wrote one of the seminal books on Experiential Branding – simply entitled ‘Experience’ and was author of a master-class on Experience Design for the UK Design Council.
“Ralph gave a ground-breaking speech at our 3 Conference in Zurich. I have yet to met a more inspiring, captivating and modest speaker. Without doubt Ralph is one of the world’s leading authorities on brand experience.“
Dr. Urs Seiler, Smartville
Following spells as a Business Analyst for Laura Ashley, a Brand Manager for CBS Records and devising global Corporate Identity programmes for Enterprise IG Ralph then spent over a decade as Marketing and Strategic Planning Director of Imagination where he was the inspiration and driving force behind Imagination’s Brand Experience offer and where he personally led the development of the world-class Guinness Storehouse brand centre in Dublin. Since 2006 Ralph has been working as an independent consultant harnessing everything he’s learned from what he calls a “25 year apprenticeship” [/expand]
With his unconventional wisdom, Ralph skilfully shows audiences how to successfully plan, create and subsequently offer customers a complete “brand experience”. Ralph’s aim is to help clients deliver accelerated and coherent brand-led, design-inspired transformation and growth across the total experience – inside and out – of their businesses.[/expand]
Ralph is a passionate speaker and his thought-provoking presentations are delivered in a highly engaging, pragmatic and often provocative style that de-bunks the ‘myths’ and cuts-to-the-chase of how to make real change and collaboration happen in business.[/expand]
Watch a video presentation of Ralph Ardill
Topics
Change For The Better – Why 70% of all change fails and how you can beat the odds
Collaboration: Myths & Realities – What collaboration really means and how to make it work
Branding On Purpose – Unleashing the power of purpose to transform your business
Are You Experienced? – How to make your brand come to its senses
Publications
2006
Future of Brands (Future of Retail Property) (with Kate Logan & Marcus Kilby)
1995
Experience
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