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Technology Guru, Founder & Director, Persuasive Technology Lab, Stanford Univ., Palo Alto

B.J. Fogg is best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. The founder of the Stanford Persuasive Technology Lab is one of the most sought-after thinkers in Silicon Valley today. As a psychologist he brings a new perspective on working with technology innovations. He holds at least seven patents, and has additional patents pending.

Fortune Magazine recently listed BJ as one of “10 New Gurus You Should Know”

[expand title=”In detail”] B.J. Fogg has held full-time positions at Interval Research, HP Labs, Sun Microsystems, and Casio Research. In 2003, shortly after publishing his book, he began investigating how computers can help people develop close personal relationships. This work has led to a startup and Internet service YackPack. Stanford University awarded BJ the Maccoby Prize in 1998 for four years of experimental research on how computers can change people’s attitudes and behaviours.[/expand]

[expand title=”What he offers you”]B.J. Fogg applies his findings to companies like eBay (where he’s working to improve customer service) and Nike (where he has helped simplify its sports technology line) and shares his insights with his worldwide audiences. His research goes deep into investigating the psychology of Facebook, how Web site or cell-phone design can impact consumers and he has started research into Peace Innovation (the vision is to innovate persuasive technologies that can bring about world peace in 30 years). [/expand]

[expand title=”How he presents”]B.J.’s life’s work is to shape technology innovation in ways that benefit the world and make people happier and his powerful and passionate presentations draw us all that little bit closer.[/expand]

Watch a video presentation of B.J. Fogg

Topics

Captology

What Makes Facebook So Persuasive

Persuasive Technology

Charismatic Computers

Web 2.0

Two Essential Principles: Designing for Simplicity and Building Relationships of Trust

Publications

2007
Mobile Persuasion: 20 Perspectives on the Future of Behavior Change (co-editor)

2003
Persuasive Technology: Using Computers to Change What We Think and Do

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