The Leading Speakers Bureau

Authority on Developments & Trends in the Automotive Industry

Prof. Dr. Ferdinand Dudenhöffer is a recognised expert in marketing and business management and specifically development in the automotive industry. The former automotive executive has a professorship in Marketing & Management Science and is founder and director of C.A.R. – the Centre for Automotive Research – at the University of Applied Sciences in Gelsenkirchen.

One of Europe’s most experienced marketing experts in the Auto Industry

[expand title=”In detail”] After studying economics Prof. Dudenhöffen held senior executive positions at Porsche, Opel, Peugeot and Citroen. He also held a professorship at Mannheim University. Since 1996 he has a professorship for Marketing & Management Science, Department Automotive Economics & Engineering, University Of Applied Sciences, Gelsenkirchen.[/expand]

[expand title=”What he offers you”]With a wealth of hands-on experience in the automotive industry and many years of research Prof Dudenhöffer demonstrates the many challenges for the automotive industry. More so he develops creative and successful marketing strategies for placing products advantageously into the market place. Additionally he shares his profound views on global trends on the future of the industry.[/expand]

[expand title=”How he presents”]A well respected speaker on national as well as international platforms his presentations are thought provoking and inspiring. [/expand]

Topics

Developments and Trends in the Automotive and Supplier Industry

Marketing

Business Management

New Marketing Strategies

Branding

Challenges for the Automotive Sector

Publications

1998
Abschied vom Massenmarketing
(The end of mass marketing)

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