May 17 2010
Peter Fisk
Inspirational Business Author, Consultant and Entrepreneur
Peter Fisk is an inspirational business author, consultant and entrepreneur. His bestselling ‘Marketing Genius’ is currently being translated into 25 languages. He is an accomplished international speaker on all aspects of strategy, innovation, customers and marketing. Business Strategy Review describe him as “One of the best new business thinkers”.
“Peter was inspirational. He combined deep insight into our changing world, with practical and innovative ideas for application” The Coca Cola Company
Peter Fisk is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was previously CEO of The Chartered Institute of Marketing, MD of Brand Finance, partner of The Foundation, and led the global marketing consulting practice of PA Consulting Group. He spent years working with the likes of British Airways, Coca Cola, Marks & Spencer, Microsoft, Virgin and Vodafone.[/expand]
He is thoughtful and considered, provocative and entertaining – capturing what’s hot, what works, and what’s next. He speaks on a wide range of topics – from strategy and marketing, to customers, brands and innovation – which can be tailored to the specific issues and interests of your audience. He is also an innovative conference chair, helping you to structure your conference theme, bring it all together on the day with energy and empathy, and ensure that your audience has a great experience.[/expand]
Watch a video presentation of Peter Fisk
Topics
Making Sense of Complex Markets
Developing Strategies from the Outside in
Embracing Ethics and Responsibility to do Better Business
Communicating with Creativity and Consent
The Making of a Marketing Genius
E-business
Entrepreneurship
Marketing
Branding
Innovative Conference Chair
Publications
Forthcoming Nov 2008
Customer Genius
2008
Business Genius: A More Inspired Approach to Business Growth
2006
Marketing Genius Customer Genius
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