Jun 24 2008
Tom Ford
Former Creative Director of Gucci, Yves Saint Laurent
Tom Ford was hired by Gucci’s creative director Dawn Mello in 1990 as chief women’s ready-to-wear designer and later appointed design director. When, in 1994, Gucci was acquired by a Bahrain-based investment firm called Investcorp, Tom was promoted to creative director and moved to Milan.
In his first year at the helm, he was credited with putting the glamour back into fashion introducing Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots. In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new, modern ad campaigns for the company. By 1999, the house, which had been almost bankrupt when Tom joined, was valued at about $4.3 billion. In 2000, he was named Best International Designer at the first VH1/Vogue Awards in New York.
Tom Ford has become arguably the most influential designer of the last decade. Having initially trained as an actor, he studied interior architecture at Parsons School of Design until 1986, and went on to take positions at Perry Ellis and Cathy Hardwick, before joining Gucci in 1990.[/expand]
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Topics
The Fashion Industry
Creative Design Methods
Marketing and Advertising
The Recreation of a World Brand
Publications
Tom Ford (2004)
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