Jul 17 2008
Erik Jan Koedijk
Social Networking Expert & Former Nokia ES EMEA Channel Marketing Manager
Erik Jan Koedijk (EJ) is an expert on channel sales and marketing, especially in combination with the integration of social media and CRM. He is also an experienced branding expert and a recognised leader in the field of building strategic networks. Erik was Country Manager in The Netherlands for Nokia, General Manager Benelux for Surfcontrol/Websense and EMEA Channel Marketing Manager at Nokia’s enterprise division. EJ is a managing partner at Into Marketing working with partners around the globe.
“Doing business nowadays is all about building communities.”
In the last 10 years EJ has built and managed local and European sales, marketing and channel teams for large companies and start-up networking organizations, with a specific focus on the internet and mobile communications. One of EJ’s expertise is Social CRM & networking and how to integrate these new areas into the current “go to market” of any organisation. EJ often arranges brainstorm and workshop sessions with senior managers about social CRM, Channel marketing plans and partner accreditation. Community building, web 2.0 and mobility eco system building are often included during these brainstorms & workshops.[/expand]
During his presentations he explains how today’s successful businesses need to adapt to new technologies & possibilities and shows how to implement new successful marketing strategies. He also explains how to tap into individual strengths, combining and connecting those strengths at the right moment, at the right place, with the right technology to empower individuals and organisations alike. EJ has developed strategic channel sales and marketing plans to open new channels to deliver sales growth and above all transform strategy into action and to turn the individual into action.[/expand]
EJ is energetic and highly motivated and has become a business professional who unfailingly combines a keen eye for sales with a solid knowledge of technology and internet advances. His feel for and interest in innovation, social media and virtual media has made him a popular figure in visionary brainstorming sessions, workshops and presentations.[/expand]
Topics
Web 2.0
Branding, Positioning and Marketing
How to Turn Strategy into Action
Simple = Success: Empowerment of the Individual
Knowledge Sharing
Efficient & Effective
Consultative Selling
How to Design, Implement and Execute Strategies
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