May 18 2011
Prof. Nirmalya Kumar
Professor of Marketing, Director of Centre for Marketing, London Business School
Prof. Nirmalya Kumar is one of the world’s leading thinkers on strategy and marketing. His acclaimed case study on easyJet demonstrates his ability to interpret market forces. Typically ahead of the game, his latest work concentrates on how organisations must become market-driving, as the era of push marketing is gone. Nirmalya is a celebrated academic, joining London Business School in 2004. He is Professor of Marketing, Director of Centre for Marketing, and Co-Director for Aditya V. Birla India Centre at London Business School.
“Push marketing is dead” Nirmalya Kumar
Now based in Europe, he previously spent ten years in US academia. Nimalya has worked with 50 Fortune 500 companies (e.g., Akzo-Nobel, IBM, Sara Lee) in 45 different countries as coach, consultant, seminar leader and speaker on strategy, marketing, branding, retailing and distribution. He has also served on the board of directors of Bata India, BP Ergo, and Zensar Technologies and has made more than 100 press appearances including BBC, Business Week, CNBC, CNN, Financial Times, International Herald Tribune, and Wall Street Journal. He has written four business books, dozens of articles and is widely quoted in periodicals.[/expand]
Do you want to position marketing more strategically within your organisation? He will show you how to raise the status of marketing by concentrating on cross functionality and bottom line impact. His most recent work positions him as the Western business leader’s insider’s guide to the art of doing business with Indian leaders and companies. He believes that the marketing function is currently in crisis and explains why. His teaching skills were recognised with Business Week’s highest four-star rating in their guide to MBA programmes.[/expand]
His blend of research and business experience translates into powerful and pragmatic advice. Kumar learned marketing at the knee of Philip Kotler and practices what he preaches with energetic gusto. He is passionate about marketing and willing to espouse controversial positions.[/expand]
Watch a video presentation of Prof. Nirmalya Kumar
Topics
Creating Customer Value
Manufacturing
Manufacturer-Retailer Relationships
Romancing the Brand
From Market Driven to Market Driving
Publications
2009
India’s Global Powerhouses
2004
Marketing as Strategy: understanding the CEO’s agenda for driving growth and innovation
Articles…
2003
Buzz, chat, and branding give red bull wings
Financial Times
Kill a brand, keep a customer
Harvard Business Review
Profits in the pie of the beholder
Harvard Business Review
2002
Path to change
Financial Times
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