The Leading Speakers Bureau

CRM & e-commerce Strategist

Cor Molenaar is a Strategic Consultant, specialised in the development of e-commerce strategies and Customer Relationship Management (CRM). Through his firm eXQuo Consultancy he advises organisations on the commercial application of Internet and CRM. He is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.

Awarded The Netherlands Direct Marketer of The Year Award in 1994

[expand title=”In detail”] Cor Molenaar completed several studies in the field of economics, marketing and information technology. In 1992 he completed a Masters in Change Management from the Free University in Amsterdam, and presented a highly informative paper on the Application of Information Technology in Marketing in 1997. An experienced force in marketing, Cor founded Ogilvy and Mather Dataconsulting and was instrumental in creating the Flying Dutchman air-miles campaign for KLM airlines. He is a leader in his field: the tension between sociology, technology and marketing. He is not only conducting academical research on this matter, but also advising companies.[/expand]

[expand title=”What he offers you”]Cor Molenaar puts people in the centre of all the changes that are occurring in society and companies. He brings a unique blend of vision, education and corporate expertise to customer focused business. His work is recognised not only on the business front, but in academia and research as well. He has a proven track record in helping companies to develop valuable customer relationships and an astute understanding of the top management perspective. All of his presentations are tailored to the needs of the client.[/expand]

[expand title=”How he presents”]Cor Molenaar is a dynamic speaker, a brilliant strategist, and brings tremendous know-how with his impressive presentations. With enthusiasm, involvement and filled with humour and skill, he takes audiences along on a journey to the new world, sketching future developments in a practical manner.[/expand]

Topics

Changes in People’s Behaviour

Impact on Marketing and Organisations

Internet, Distance Shopping, Web Strategies

IT Related Topics Based on Communication, Internet and Customers

CRM, Direct Marketing and One-to-one Marketing

Publications

2005
Change of Power, the way our Conduct Changes in a Virtual World

2003
The impact of the I-culture (nominated for the title Best Management book 2003)

2000
eStrategy (translated into six languages)

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