Apr 08 2012
William Higham
Trendspotter, Founder of Next Big Thing
William Higham is one of Britain’s leading consumer trend authorities, an acknowledged expert in interpreting research and skilled predictor of consumer change His expertise comes from 20 years’ consumer experience. He spearheaded press and marketing strategies at Sony, Virgin and Universal in 1990s. After consulting for media and fashion brands, his passion for cultural and consumer trends led him to launch consumer trends consultancy Next Big Thing in 2002.
William Higman regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs focus groups and in-house workshops, and co-ordinates quantitative field and online research. He is also a popular media source for information on consumer trends. He has worked with a range of clients: brands from BSkyB and BBC, to Barclays and HSBC; and agencies from Mindshare and Mediacom to Ogilvy and Grey.[/expand]
William Higham provides early warning of future market trends. He uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets. His tailored trend interpretation provides actionable, innovative business solutions for today – and tomorrow. His book , the first practical guide to trendforecasting, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit’ ‘ is published on September 2009.[/expand]
He is a is a highly popular speaker at internal and public conferences, PR events, media days and seminars He has addressed events organised by Aga, AOL, Archant, Association of Online Publishers, The Bookseller’s Association, EMAP, Heart FM, Internet World, Mindshare, OMD and World Wireless Forum[/expand]
Watch a video presentation of William Higham
Topics
Spotting & Forecasting Consumer Trends for Profit
Marketing
Testimonials
Higham helped us learn a great deal about a variety of UK consumers. He really understands how consumers think and behave. Especially impressive was his mindset work – it rocks!”
Robert Wagner, Director,
Siemens Mobile
“Next Big Thing’s insights into the attitudes and behaviour of UK consumers proved highly useful stimulus material for us.”
Wayne Garvie, Head of Entertainment, BBC
“Their research has contributed to many successful marketing campaigns.”
Brian Berg, Managing Director (TV), Universal Music
“They cut through the hype to reveal what is really going on out there.”
Jo Rigby, Head of Insight, Omnicom Group International
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