The Leading Speakers Bureau

Leading Authority on Global Marketing, Branding, Strategy

Sergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.

“ He’s The Real Thing” – Time magazine

[expand title=”In detail”] Sergio´s record as a master marketer includes tenures with Pepsico and Proctor and Gamble, but he is best known and internationally respected for his bold actions at Coca-Cola when he re-conceptualised the company’s marketing strategy and boosted worldwide annual volume from 9 billion to 15 billion cases – the most explosive growth period in the company’s history.[/expand]

[expand title=”What he offers you”]Sergio challenges audiences to re-think their marketing strategies and he provides the framework to understand customers more deeply and in ways that will help drive growth. He also explains how research-based and results-oriented business strategies and marketing can help accelerate topline growth.[/expand]

[expand title=”How he presents”]He energizes audiences with his creative genius and dynamic, unpredictable style. A master of unconventional wisdom, he is not afraid to challenge audiences and take controversial points of views.[/expand]

Watch a video presentation of Sergio Zyman

Topics

Accelerate Profitable Growth by Renovating Before You Innovate

How Companies Can Meaningfully Market to Hispanics

Embrace the New Future of Marketing to Drive Increased Profits

Sell More by Understanding

Publications
2004
Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing2002
The End of Advertising As We Know It

2001
Emotional Branding
Personal Brand Building
The End of Marketing As We Know It

2000
Building Brandwidth

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