May 08 2013
Peter Littmann
Chairman and CEO of “Brandinsider GmbH”
Dr Peter Littmann is Chairman and CEO of Brandinsider GmbH, a strategic brand-consulting firm in Germany. From 1997 until 1999, he was Chairman and CEO of Wünsche AG, which at that time were holding brands like Joop! and Cinque. From 1993 to 1997, he was Chairman and CEO of Hugo Boss AG, a global men’s fashion design company. He is also currently Professor of Marketing at the University of Witten/Herdecke, Germany.
Previously Dr Littmann spent 12 years with Vorwerk & Co., holding various positions, including Member of the Executive Board, General Partner and President. From 1978 to 1981 he was Executive Director at Rosenthal AG, Germany’s finest China producers. Prior to that, he served as President of the Carpet Division at Girmes Ltd. [/expand]
Dr Littmann offers audiences fascinating insights into what it takes to become a global brand leader. He talks in great detail about market opportunities, how innovation and creativity can drive brand recognition and how lifestyle factors affect brand perception world-wide.
Dr Littmann’s high content innovative and engaging presentations clearly show audiences how to link strategy with innovation to create the winning formula necessary to develop markets world-wide.[/expand]
Topics
Marketing, Market Development, Branding
Corporate Branding
Globalisation of the Textile Industry
Lifestyle, Culture and Design as Marketing Factors
Internet, eCommerce
Publications
The Permanent Invention Of The Organisation (2000)
The New Money Pact – From Endowment For The Arts To Partnership (1997)
Globalisation Of The Textile Industry (1997)
Volunteering For Personal Liability – An Anachronism (1990)
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