Nov 05 2013
Marcus Bicknell
Marketing, Communications and High-Tech Product Positioning Specialist
Marcus Bicknell is a highly successful entrepreneur and marketing executive in the television, leisure, internet and consumer products fields. Since 2005 he has been a non-executive director of SES (Astra) in Luxembourg, the world’s biggest operator of television satellites. He continues to work with start-up companies in high tech consumer products.
“Do not undertake anything unless its important and no-one else is doing it”
Marcus formerly managed rock band Genesis and worked for CBS and A&M Records in the ’70’s. He established Vision Industries SA in France and was the founder commercial director of Luxembourg-based SES Astra satellite operator. Marcus was also MD of BBC World and BBC Prime TV channels in London, and was subsequently ran European ops for Boston-based CMGI.[/expand]
Marcus knows classic and digital consumer marketing and has extensive experience in European markets. His particular speciality is in product positioning and the communication needed in the start-up phase of ambitious and complex consumer products.[/expand]
His style is dynamic, affirmative and oriented towards the listener. By drawing conclusions which are not always the perceived wisdom he challenges and stimulates audiences with his highly enjoyable presentations.[/expand]
Topics
Satellite Television and Consumer Demand for Choice
Convergence of Digital Television with Internet and interactive Services
Technology at Home, Changing Work Patterns
Global Business and the Information Society
One-to-One Marketing and Anonymous Profiling on the Web
Venture Capital for Internet Entrepreneurs
Mobile Multi-Media, and How to Generate Revenues
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