Sep 22 2014
Andreas Henke
General Manager Marketing Services at Porsche
Andreas Henke is the General Manager Marketing Services at Porsche Germany GmbH. In early 2005 he was appointed Head of Marketing Services and was responsible for worldwide trade shows, dealer launch events, the driving experience programs such as the Porsche Sport Driving School, Road Show and World Travel Club. During the launch, in 2000, of the Porsche Cayenne, the new 911 and the new Boxster, he acted as a ghost writer for the board of directors and the distribution organisations.
“Porsche is responsible for many of the most traditional Sports car manufacturer in the world”
Andreas studied economics and politics with a focus on marketing. Since 1999, he worked in the marketing department at Porsche and was responsible for the marketing concepts and strategic projects. In 2002 he was appointed Head of Marketing Communications Strategy. In this role he was responsible for the development of global communications strategies, budget planning, marketing and key account partnerships. [/expand]
Andreas explains how the product portfolio of Porsche has developed and changed during the course of the company history. Henke illustrates to audiences the insights into the marketing at Porsche and details the philosophy of the sports car industry.
[/expand]
Henke is renowned for his clear and fluent speaking style and continues to be in great demand by clients worldwide. [/expand]
Topics
Marketing in the Premium Segment
Mythos Management Porsche
Revitalisation of the Brand Porsche
Contact Andreas Henke for keynote speech:
To book Katarina Witt
Send an email
Or fill in the form below:
