Nov 26 2014
John Luff
Former Head of Global Brand and Global Corporate Social Responsibility at BT
John founded ‘Sustainable Marketing’ after leaving BT. John specializes in helping business; government bodies and NGO’s identify and communicate their CSR credentials. He has been Communications Coach to the Young Manager Programme for the World Business Council for Sustainable Development, and he has recently been appointed to the Associate Faculty of the Chartered Institute of Marketing.
‘It really was quite inspirational. and such great feedback at the end! That was quite the best presentation ever’
Young Professional’s Association
John is skilled at combating the misconceptions between the specialists in Brand Marketing and those involved with Corporate Social Responsibility. The key to John’s approach is finding creative ways of bringing together Marketing and CSR specialists so that myths are debunked and communication is re-established.[/expand]
John is able to draw on his extensive experience that spans managing the BT Global Challenge to being an advisor on brand to the fashion industry. John excels at explaining marketing to the non-specialists.[/expand]
John’s experience, creativity, professionalism and world-view ensure an entertaining and thought-provoking presentation.[/expand]
Watch a video presentation of John Luff
Topics
Brand and Marketing Communications for Non-Marketers
Communicating Corporate Social Responsibility
Ethical Marketing
Marketing Lessons from Global Challenge
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