Feb 06 2015
Prof. Dr. Ewald Wessling
Global Expert on Social Media and Digital Change
Prof. Eswald Wessling is a global expert on digital change. As executive manager of Europe’s largest publisher Gruner + Jahr, Prof. Wessling was responsible for their successful online debut. Since 2010 he is Professor for Communication at Hannover University and advises companies to extend their strengths into the new digital markets.
“The Internet does not need you but you need the Internet”
Ewald Wessling studied economics, journalism and philosophy at Münster University, Harvard and Stanford and earned his doctorate in Information and Knowledge. From 2007 to 2010 he was Professor for Communication within Digital Change at SRH Hochschule in Calw and Berlin. He is Chairman of the Advisory Board of Seniorbook AG. Prof. Wessling advises companies on how technology change has become the biggest external challenge for CEOs. He stresses that companies must embrace the new era of collaboration as networks and extend into the corporate world.[/expand]
The digital change will affect everybody, the question is when, how intense and what will be the consequences. Prof. Wessling analyses the new roles to be successful and shows how you can use them – for yourself, for your company and for your clients.[/expand]
In his presentations Dr. Wessling gives competent advice in a clear and entertaining way. [/expand]
Topics
Digital Change
Social and New Media
Marketing and Online-PR
Future Trends
Change Management
Leadership and Communication 2.0
Innovation
Coaching
Publications
2012
Lernen von Google & Co.
3rd Edition
2008
Web 2.0 – Wie die neuen Medien das Informations- und Konsumverhalten ändern
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