Apr 01 2015
Josephine Fairley
Pioneering Co-founder of Green & Black’s Organic Chocolate
Jo Fairley is co-founder of the pioneering organic chocolate company Green & Black’s, which has gone from a niche organic and Fairtrade brand to a global chocolate name. Recently, Green & Black’s was voted ‘Coolest Food Brand in the UK’ for the fifth year running, by Coolbrands.
‘If you don’t do it, you’ll never know what would have happened if you had done it.’
Formerly Britain’s youngest-ever magazine editor, Jo has translated her skills as a journalist into marketing, PR and brand-building. Through her presentations, Jo now takes audiences through every aspect of growing a business – from the bravery required to taking that first step, through to the practical and emotional aspects of an ‘exit’ strategy – and achieving that all-important (and elusive) work-life balance en route. Jo continues to juggle her work as a journalist and author with being a brand ambassador for Green & Black’s, as well as running an organic bakery and one-stop local food store and an 11-room ‘boutique’ wellbeing centre, in her up-and-coming home town of Hastings.[/expand]
Jo’s story is fascinating to entrepreneurs, women’s networking groups and to wider business or educational audiences both in the UK and internationally. Her brand-building experience is inspirational to anyone on a ‘business journey’ of their own. [/expand]
Engaging and passionate, Jo never fails to inspire – and is always happy to network with attendees, offering more direct input to individuals.[/expand]
Watch a video presentation of Josephine Fairley
Topics
Secret for Business Success
Women in Business
How to Build a Brand
Inspiration
Corporate Social Responsibility
Entrepreneurship
Environmental Issues
Publications
2011
The Anti-Ageing Beauty Bible: The Only Steps You Need to Look and Feel Gorgeous for ever
2008
Sweet Dreams: The Story of Green & Blacks (with husband Craig Sams)
2004
The Ultimate Natural Beauty Guide
2001
Organic Beauty (with Gillian Emerson-Roberts)
1997
The Beauty Bible (with Sarah Stacey)
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