The Leading Speakers Bureau

CEO Saatchi & Saatchi Germany, Expert on Digitalization

Christian Rätsch is a passionate advocate of digital communication. A consultant, speaker and moderator who advised companies for many years during their way of getting digital, in November 2013 he was appointed CEO of Saatchi & Saatchi Germany. Christian joined Saatchi & Saatchi from the client side, coming from Deutsche Telekom where he was Head of Marketing for small and medium enterprises and formerly SVP Marketing Communications.

“A digital native and renowned commentator and leader in social and digital marketing”

[expand title=”In detail”] Christian began his career in advertising at EURO RSCG. He went on to roles with BBDO Consulting, a top management consultancy advising C suite clients at Mercedes Benz/BMW, Allianz and Swisscom, before entering the T-Systems as SVP Corporate Marketing & Communications. He is currently Head of the GWA’s Jury for their Effectiveness Award and is the recipient of numerous Marketing accolades including three golds for Corporate Publishing and two GWA Gold Awards for Effectiveness. He is an active blogger on the subject of online marketing. [/expand]

[expand title=”What he offers you”]Bringing communication to the point is Christian’s major concern. His experience of both, the client and agency side, as well as his rich experience in digital environments is a winning combination for clients from all businesses. As an expert on digitalization, he highlights the importance of Internet and its challenges for companies and above all, he analyses the subject of social media.
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[expand title=”How he presents”]Challenging and sharp, Christian Rätsch’s presentations are a highlight at prestigious events around the globe.[/expand]

Topics

Communication Becomes A Service

Trends in Digitalisation

The Digital Society

The Chances and Risks Of New Technologies

Content Marketing and Corporate Publishing

Corporate Communication with Social Media

Digital Innovation Management

Cloud Strategies and Cloud Solutions for Small and Medium Sized Companies

Publications

2013
Einheitliches Marktgefühl

2011
Do the Netzer – neue Regeln für die Kommunikation in der digitalen Welt

2010
Ganzheitliches Marketing – Controlling – in: B-to-B-Markenführung

2008
Markenerlebnis prägt Mitarbeiter, Mitarbeiter prägen Markenerlebnis

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