May 17 2017
Nathalie Nahai
Web psychologist and author
Nathalie Nahai is foremost expert in web psychology. She helps businesses apply scientific rigour to their website design, content marketing and products. Nathalie has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever to name a few.
“Nathalie will change the way you think about marketing, advertising and communications online”
Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, ‘Webs of Influence: The Psychology of Online Persuasion’. Nathalie lectures internationally on the digital application of behavioural sciences, hosts Guardian podcasts, and contributes to national publications, TV and radio on the subject of online behaviour. Nathalie is also the founder of Humanise The Web (a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good), and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.[/expand]
From workshops to keynotes, Nathalie teaches businesses how to apply scientific rigour to their website design, content marketing and products.[/expand]
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Watch a video presentation of Nathalie Nahai
Topics
The Psychology of Online Persuasion
Content Marketing & Strategy
Conversion Rate Optimisation
Tech & Ethical Product Development
Culturability& International Marketing
Internet Addiction, Tech & Well-Being
Publications
2017
Webs of Influence: The Psychology of Online Persuasion
2014
Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
2012
Webs of Influence: The Secret Strategies That Make Us Click
2012
Webs of Influence
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