Aug 26 2013
Mark Earls
Founder of the HERD Consulting, Award-winning Author & Renowned Expert on Human Behaviour Speaker
Mark Earls is one of the marketing world’s leading authorities on consumer behaviour and behaviour change. Mark has collaborated with large scale organisations like Ogilvy, The Account Planning Group and St. Luke Communications and while he has remained dedicated to finance, his distinctive take on human behaviour has brought about key marketing initiatives leading him to write the hugely influential and groundbreaking book ‘Herd: How to Change Mass Behaviour by Harnessing Our True Nature’.
“For many, he’s Britain’s answer to Malcolm Gladwell without the hair”
Mark is a Fellow of the RSA and a Business Leader of the UK Marketing Society, a long standing supporter of the Institute of Practitioners in Advertising and the Market Research Society and a former vice-Chair of the Account Planning Group. He has written for a wide range of publications including WIRED, Contagious, Admap, Market Leader, IJMR, The Observer and Sun newspapers, and is a regular media commentator, having appeared on TV for BBC1 and Sky News and on BBC Radio 4 Today Show and You & Yours and 5Live.[/expand]
All-round opinionator, author and consultant on marketing, communication and behaviour change, Mark’s thought-provoking speeches delve into the theory of ‘social learning.’ At the heart of all his work is a passionate interest in how people really do what they do, what contemporary science tells us about this and how this differs from our working assumptions. [/expand]
An influential thinker and an exceptional speaker, Mark delivers brilliantly inspirational, engaging and entertaining presentations on the science of human behaviour, as though it was just an enjoyable extemporaneous chat with mates.[/expand]
Watch a video presentation of Mark Earls
Topics
The Vice of Originality and the Virtue of Copying
Subo, Flickr, Riots and Yes We Can: How do Things Spread? (And What Does that Mean for Marketers?)
The Importance of Social Influence in Shaping Behaviour
Pattern-Spotting: How Can you Tell What Kind of Behaviour you Are Trying to Change From the Data you Already Have?
What Does Behavioural Economics Really Teach Us?
Publications
Forthcoming 2014
Pattern Book Strategy: 100 Strategies for the Modern Social World
2011
I’ll Have What She’s Having – Mapping Social Behaviour (with Professors Alex Bentley and Michael O’Brien)
2008
Forget Influentials: Herd-Like Copying is How Brands Spread
2008
From Me-to-We: From Anglo-Saxon to World Models of Behaviour
2007
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
2002
Welcome to the Creative Age
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