May 07 2010
Don Peppers
Peppers and Rogers Group
Don Peppers is a founding partner of the Peppers and Rogers Group, the world’s leading customer-focused management consulting firm. Accenture’s Institute for Strategic Change ranked him as a top thinker and writer on management topics. He was also selected as a member of the International Direct Marketing’s Hall of Fame.
“The innovator most likely to create visionary ripple effects” World Technology Network
He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top twenty US direct marketing agency. A popular voice among editors and the media, he is co-author of a series of international best sellers that have collectively sold over a million copies.[/expand]
By facilitating the identification of your most valuable customers, he sets the foundations for you to model effective customer focussed strategies. With a comprehensive path to increasing customer satisfaction you will have a crucial ingredient for developing a successful business strategy.[/expand]
What our clients are saying
“Don gave a very relevant and interesting presentation, delivered with power and energy. The audience was very pleased with the content-Independent Business Publishers”
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Topics
Mass Customisation
Electronic Commerce
Competing in the Interactive Age
One Customer at a Time: the one-to-one future of marketing
Publications
2005
Return on Customer: Creating and Maximising Value from Your Scarcest Resource
2001
One to One B2B: Customer Development Strategies for the Business-to-Business World
1999
The One to One Manager
1998
The One to One Field Book
1997
Enterprise One to One: Tools for Competing in the Interactive Age
1994
Life’s a Pitch, Then You Buy
1993
The One to One Future: Building Relationships One Customer at a Time
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