The Leading Speakers Bureau

A Leading Expert on Customer Experience

Shaun has been a catalyst in expanding management focus from the tactical issues of customer service to the wider of customer experience. Shaun now runs his own customer experience consultancy, Smith+co, which is firmly rooted in the ‘keep it simple’ ethos. Over the last 25 years, Shaun has built up a wealth of practical experience with organisations throughout Europe, Asia Pacific and the US, working with senior executive teams on key issues such as brand strategy and implementation, leadership, customer experience and organisational alignment.

“Shaun is one of the world’s most recognised experts on Customer Experience”

[expand title=”In detail”] Shaun began his career in the airline industry, where he became Head of Customer Service, Sales and Marketing Training worldwide for British Airways’ highly acclaimed ‘Putting People First’ service and culture change programme. During this time he launched a British Airways subsidiary company offering training services to the travel trade. Shaun has appeared on the Ask the Expert programme on CNBC and was also recently voted one of the top business speakers in the UK.[/expand]

[expand title=”What he offers you”]Shaun has consulted leading international companies developing strategies for their change to a customer focus culture, building the internal capability to sustain the change and management change.[/expand]

[expand title=”How he presents”]Shaun is an inspirational speaker, he doesn’t talk paradigms, complex methodologies or seven magic bullets; instead his approach is refreshingly straightforward, always pragmatic and at times, controversial. [/expand]
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Global Marketing Expert

René Jäggi is the former CEO of Adidas International and Chairman of H.T.M. (Head– Tyrolia-Mares-Penn) the international sports group. He is also the former Chairman of the Board of Head N.V and he was CEO of the LOC Venue office during the football world cup in 2006 in Germany. He is currently on the board of several international companies and Chairman of Flora Eco Power AG in Munich, a public bio energy company. In May 2007 he was appointed as a new member of the Board of Directors of Hong Kong Based Artificial Life, Inc. a provider of award-winning mobile 3G technology and applications.

René Jäggi is a recognised corporate marketing expert

[expand title=”In detail”] In addition to his corporate work Mr Jäggi is also the former President of the Executive Board of the Kaiserslautern Football Club and former President of Football Club Basel.
He was also Chairman of the advisory board of Romika GmbH, the sports shoe manufacturer as well as holding prior management positions in marketing and sales at battery giant Duracel and Reynolds the tobacco giant. [/expand]

[expand title=”What he offers you”]Drawing upon his considerable expertise both in the corporate sector and the world of professional sports, Mr Jäggi carefully explains his marketing strategies. He offers audiences great insights into how he managed to turn around numerous companies to create brand leaders around the globe.[/expand]
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Marketing and Commercial Director of England 2018

David Magliano is Director of Commercial and Marketing at England 2018, the organisation bidding for England to host the 2018 Football World Cup. He is responsible for building UK public support and presenting England’s plans to FIFA. David’s previous roles include Director of Marketing for London 2012, Sales and Marketing Director of easyJet, and Sales and Marketing Director of Go

Marketer of the Year (1999 and 2005)

[expand title=”In detail”] Before Go, David spent 10 years in advertising. He has been a director of two major advertising agencies. David is a non-executive Director of Glasses Direct, and a former non-executive director of Dyson. He is a Fellow of the Chartered Institute of Marketing. David was UK Marketer of the Year in 1999 and 2005, and Global Chief Marketing Officer of the Year in 2006. He was awarded an MBE in 2006. He has experienced firsthand the work of many high-profile individuals, such as Sebastian Coe, Stelios Haji-Hannou, Tony Blair, Gordon Brown, David Beckham and members of the Royal family.[/expand]

[expand title=”What he offers you”]David is knowledgeable about a broad range of marketing disciplines – advertising, e-commerce, direct marketing, PR, events, pricing and customer service. In particular he knows how to apply these techniques to win high-stakes pitches.[/expand]

[expand title=”How he presents”]In his beautifully prepared presentations David draws on his own experiences with London 2012 and offers audiences insights into his highly successful marketing strategies.[/expand]
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Principal Marketer

Al Ries is a leading PR and marketing authority.

Chairman of Ries & Ries, he counts numerous global organisations among his clients.

PR Week named him as one of the 100 most influential public relations people of the 20th Century.

A learned and current authority, he shares his vision through his impressive collection of authoritative publications.

‘Start narrow then expand.’

Al Ries

[expand title=”In detail”] Since co-authoring a notorious series of articles on positioning, with Jack Trout, he has published various industry classics.

Following service in the US Army his marketing career began at General Electric. He progressed to Needham, Louis & Brorby and Martseller before starting his own advertising agency, Ries Cappiello Colwell[/expand]

[expand title=”What he offers you”]In a brand conscious world, he is supremely placed to advise you on strategies that transform products and services to market leaders.

Ripe for today’s market he reveals why a narrow focus is essential to owning a category in the consumers’ mind and the potential power of your Internet brand.[/expand]
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Award-Winning Global Marketing Guru

The prolific author of many definitive marketing reference works, Professor Philip Kotler is widely regarded as the world’s leading expert on strategic marketing.
He is currently the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.

“Today’s smart marketers don’t sell products; they sell benefit packages”

Prof. Philip Kotler has been ranked among the top 50 most influential business thinkers. In 2009 Thinkers 50, the global ranking of management gurus, placed him among the list of most influential thinkers

[expand title=”In detail”] Professor Kotler has consulted to many major U.S. and foreign companies – including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola – in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has authored what is widely recognized as the most authoritative textbook on marketing: ‘Marketing Management’, now in its 12th edition. He has also authored or co-authored a number of benchmark books and over one hundred articles, many of which have been published in the world’s leading journals. He holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI)[/expand]

[expand title=”What he offers you”]Professor Kotler’s professional wisdom is contemporary, relevant and practical, and his presentations are illustrated with many examples drawn from international business. He offers profound and provocative perspectives on market-based corporate revitalisation.[/expand]
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Expert in Strategic Marketing, e-Business, Innovation

Professor Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker.

He is currently the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University.

“A globally recognized thought leader”

[expand title=”In detail”] Professor Sawhney is the co-author of three books and his research has been published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He advises Global 2000 firms and governments worldwide and has won several awards for his teaching and research. These include the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998.[/expand]

[expand title=”What he offers you”]Professor Mohanbir Sawhney offers audiences his views on collaborative marketing with customers, IT and business agility, customer-centric organization design, organic growth and business innovation.[/expand]
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Former CEO of Ferrari in North America

Gian Luigi Longinotti-Buitoni is currently the CEO of Goal.com a new Media company, providing the best international football coverage on the web and mobile.

He has led some of the world’s most prestigious consumer products companies and has a remarkable ability to transform products like Ferrari into irresistible brands.

“He is a charismatic personality, and socially at home with any group of people”
MIT

[expand title=”In detail”] He is well known for his great success at Ferrari North America, where he was CEO from 1992 to 2000. During that time Ferrari sales in North America increased by 80%. He saw Ferrari as “the ultimate factory of dreams” and after a far-ranging analysis of high-end marketing and business trends, he developed the concept of “DreamMarketing.” Prior to joining Ferrari, he was an executive in his family’s European company, Industrie Buitoni Perugina (makers of Buitoni brand foods and Perugina luxury chocolates).

He was also CEO of Polo Europe, a division of Polo Ralph Lauren Corporation form 2000 to 2003. He was appointed for his broad base of experience in luxury goods and branded products.[/expand]

[expand title=”What he offers you”]he art of successful “DreamMarketing” is the wave of the future to sustain and maintain customer loyalty. Gian Luigi Longinotti-Buitoni teaches audiences how to tap into those dreams to make them successful realities in business and in life.

His comprehensive international perspective, allows him to show companies how to accelerate their growth.[/expand]

[expand title=”How he presents”]Gian Luigi is a charismatic speaker who delivers compelling presentations.[/expand]
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